Looking to create a content strategy for your business? Or improve an existing one? Content mapping is a great place to start. Why? Done right, it’s helps you more efficiently organize the content you need to support your leads, prospects, and customers as they interact with your brand. That way, you know what you have, … Read more
If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this step-by-step guide, you’ll find everything you need to get started with keyword mapping. Plus, a free … Read more
Prospects interact with brands multiple times before making purchase decisions or becoming repeat customers. What if you could identify these touchpoints and optimize your marketing efforts to increase customer engagement? By mapping the customer journey, you learn how customers engage with your brand at every step. Throughout this process, you can also make data-driven decisions … Read more
Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Fortunately, … Read more
Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. … Read more
When was the last time you viewed a brand-new website and immediately made a purchase without doing any research? Our guess is never. That’s because a typical purchasing experience is much more complex than ‘see the product, buy the product.’ Instead, there are levels to this. In particular, those levels comprise your buyer’s journey and … Read more
Keyword mapping is the process of grouping keywords into topics and assigning them to pages. Keyword mapping process The benefit of having a keyword map is that it tells you: What new pages to create What they should talk about How to optimize existing pages Let’s look at how to create one. Download the keyword mapping template to … Read more
This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Utilizing the … Read more
Living in the great state of Arizona, I see people travel frequently between Phoenix and Southern California. According to the map app on my phone, the California border is only 3 hours away if I drive west on Interstate 10. Plus, my phone gives me written and audio turn-by-turn instructions with a detailed map of … Read more
Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a … Read more
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