The keyword mapping would be use the keywords towards the page(s) of the website. It is important for SEO because it allows search engines to interpret the content on your pages’ intent. And aligning the keywords with the right page makes it easier for the site to rank high on the search results. Benefits of … Read more
Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen. Ginny Marvin, the Google Ads Liaison, posted about this on X and said, “Some advertisers have noticed our system … Read more
What Is Keyword Mapping? Keyword mapping is an SEO strategy that involves tactically assigning target keywords to pages on your site. And documenting your decisions in a keyword map. Like this: The goal is to match each keyword with the page that best satisfies search intent—i.e., what the searcher is looking for. Because this is … Read more
This article is the third post on creating a Submit Action to save Contacts into the List Manager in Sitecore. In the previous post, we developed the SPEAK editor layout for the custom Submit Action in the Core database for Submit Action to have Field mapping ability. In this part, we will construct a class to save … Read more
Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product/service page weighing a purchase … Read more
When you are starting a website, you might feel a little bit lost about how it should be structured. What should be the home page? What categories should it contain? And which pages should you even focus on? Luckily, there is a solution that should help you with that – the keyword map. Let’s just … Read more
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