Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding. The email says: Starting October 2024, new Search and Display Ads campaigns will no longer have the option to select Enhanced … Read more
This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores … Read more
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of websites to the delivery of manual penalties, site owners and SEO professionals have found themselves in a tough spot as Google attempts to clean up … Read more
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to a variety of reasons related to the nature of the rollout, its relationship to the Helpful Content Update, the unique statements coming out … Read more
Danny Sullivan, the Google Search Liaison, said yesterday on X that he has read the feedback from the community related to the March 2024 core update and the general feedback about search quality over the past few months. He said there are places where Google can do better, but it won’t happen overnight. Sullivan wrote, … Read more
Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, … Read more
This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover from the helpful content update. Tuta complained to EU regulators that it was hit by … Read more
I’ll be spending the next few weeks looking at content that has been impacted by the March 2024 core update to try and understand more about this change in Google’s ranking systems that they call an evolution in how they assess the helpfulness of content. As part of my course and workbooks I am filming … Read more
The March 2024 Update has finally finished rolling out. It will take some time before we fully understand the changes that we have seen in rankings. What’s most important to know: Google called the March Core and spam updates “an evolution in how [they] identify the helpfulness of content.” (See below for my thoughts on … Read more
Dear Google. If you are reading this, I’d ask that you do more to help the business owners who have been impacted by the March Core Update and September helpful content updates to understand what is happening or what direction to take. I know so many good, hardworking people who are struggling immensely right now … Read more
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