I’ll be spending the next few weeks looking at content that has been impacted by the March 2024 core update to try and understand more about this change in Google’s ranking systems that they call an evolution in how they assess the helpfulness of content. As part of my course and workbooks I am filming … Read more
The March 2024 Update has finally finished rolling out. It will take some time before we fully understand the changes that we have seen in rankings. What’s most important to know: Google called the March Core and spam updates “an evolution in how [they] identify the helpfulness of content.” (See below for my thoughts on … Read more
Dear Google. If you are reading this, I’d ask that you do more to help the business owners who have been impacted by the March Core Update and September helpful content updates to understand what is happening or what direction to take. I know so many good, hardworking people who are struggling immensely right now … Read more
I thought I’d share some thoughts on why we may be seeing Reddit ranking for so many search queries. I think it’s mostly related to the value that Reddit gives in training Gemini on how people talk. This tweet by Mordy Oberstein got me thinking. He searched for “What Reddit on the SERP means for … Read more
Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google’s core systems. I spent some time reviewing Google’s previous wording to help us understand this significance of what has changed. … Read more
This was initially written as my first episode of Marie’s Thoughts. SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google’s mission has always been to organize the world’s information and make it accessible to all. I do not believe search … Read more
Google announced a number of significant changes to Assistant. The majority of coverage so far has been surrounding the many things that will be discontinued like sending an email with your voice for example. With no fanfare, the blog post quietly stated that “the microphone icon will now trigger Search Results” from within the Google … Read more
There’s a good chance we’ll see more Google updates in December As I write this, Google has just released the November 2023 Core update, just a couple of weeks after the October 5-19 Core Update. And I am still studying the September 2023 helpful content update! I don’t expect things to slow down. At Pubcon … Read more
Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the most important parts: Google is focused on SGE. There has been strong user feedback and adoption. Google is in the early stages of … Read more
I’m looking for sites to analyze as I review the October 2023 core update. This update was devastating to many sites. There is a form you can use below to submit your site. You can choose whether or not I can use your site’s content as I study the update. What do you get out … Read more
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