Google’s documentation on the helpful content system tells us the system uses a machine learning model to produce a signal that Google can use when ranking content. Some sites can be classified as unhelpful. The signal tells Google’s systems that content from your site is unlikely to be content that a searcher would find the … Read more
A new Google research paper called, Refreshing Large Language ****** with Search Engine Augmentation shows how the accuracy of LLM chatbots like ChatGPT or Bard can be improved by injecting fresh information retrieved from a Google search into prompts. They used something called “FRESHPROMPT” to improve a language model’s answer by augmenting its prompt with … Read more
While I normally would not write a blog post before an update is finished, with the level of panic I’m seeing on Twitter, I wanted to get something out to help you understand what likely is happening to your site. The September helpful content update is still rolling out. This update improves Google’s classifier that … Read more
Yesterday, Google made some changes to their helpful content system. I thought I’d write out my thoughts on what has changed. As I’ve been teaching on making your “main content” be the part that meets the intent of your audience let me summarize the changes first. Actually, I’ve asked Claude to summarize my notes for … Read more
As of July 13, we can now use Images within Bard. It then integrates with Google Lens. I spent some time playing with it and here’s what it can and can’t do so far. Bard can understand there are two cats on a cat tree in this image What do you see in this image? … Read more
Changes in SERP features, especially featuring authoritative sites Lily Ray has noted that large authoritative sites like the CDC and FDA have had a big surge in visibility since May 16, 2022. Check out the massive visibility surges among these government sites / medical authorities since May 16. Also, worth noting their growth in general. … Read more
What theories do we have so far on what Google changed with the May core update? This early into the rollout, all we can do is speculate however, as we’ll share at the end of this section, Google has given us very specific advice when it comes to recovering from core update hits. Several people … Read more
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Was link quality a component of the update? Google has told us in the past that core updates are not related to demoting sites because of a spammy or paid link profile. Here is a quote from John Mueller in a Google help hangout: “In general, with the core updates, if you’re seeing changes there, … Read more
Specific examples showing where annotation information can be pulled from! Query: “Headphones” In this case, the annotations displayed in the SERPS include “mentioned on…” and notes from people who have reviewed the product. What can we learn from this? Getting your product mentioned in authoritative places could possibly help you earn these annotations and improve … Read more
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