In the last post, we talked about international SEO strategies and expanding your global reach. One of the steps to do this is conducting extensive international keyword research. That is, keyword research from a global standpoint. As I’ve said numerous times, understanding what your target audience is searching for in their native language is the … Read more
What Is Total Addressable Market? Total addressable market (TAM) is the amount of annual revenue your business would earn if you achieved a 100% market share. In other words, it’s an idealistic number representing all the money you’d make if everyone who could possibly buy your product or service did buy it. You can arrive … Read more
Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different … Read more
Knowing all the details about trends in your industry, who your audience is, and what your competitors are offering is a must before launching your startup. By the end of this guide, you’ll have everything you need to do market research that helps you gather this crucial information. But first, some basics. What Is Market … Read more
Market research is crucial as it provides objective data about the business environment, uncovers new ideas for business development, helps create a unique selling proposition, and aids in budget planning. With precise targeting and analytics before entering the market, you can significantly reduce marketing costs. This growing demand for market research services underscores its importance. … Read more
Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able to: Make better business decisions Save time (and money) Create a better experience for your customers In this article, we’ll go through the exact steps … Read more
Total addressable market (TAM) is an estimation of how much you could earn if you could sell your product or service to every possible customer in your market. The basic formula for calculating TAM is: TAM = (Total Number of Potential Customers) × (Average Annual Revenue per Customer) Understanding TAM helps you figure out the size … Read more
Understanding which keyword strategies work for your competitors can help you optimize your own strategy more effectively. But what’s the best way to get a complete picture of the keywords your competitors are targeting? With a competitor keyword analysis tool. In this post, we’ll explore the leading competitor keyword analysis tools. Before we dive into … Read more
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds. In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education … Read more
Ecommerce market research can help you answer questions like: Is this a viable business idea? Which new products should we launch? How do we reach our target market? And more. Today, we’re breaking down market research for ecommerce businesses. So you know what to do and where to start. What Is Market Research for Ecommerce? … Read more
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