If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials and big letters. Multiple dollar amounts are crossed off, showing you how good a deal you have if you BUY NOW. There’s a lot more to high-converting landing pages, however. In this … Read more
Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. … Read more
Market segmentation is a crucial component of any successful marketing strategy. Why? Well, just think about your own target market. Hopefully, everyone in your target market has an interest in your products or services. But are all of your potential customers the same age, ***, or located in the same region? Do they have the … Read more
The perfectly competitive market model can help you achieve highly targeted marketing, stronger relationships, and more sales. In this article, you’ll learn what a perfectly competitive market looks like and how it helps you engage customers without slashing your prices. A Perfectly Competitive Market Defined A perfectly competitive market is an economic structure in which … Read more
Instagram is a very popular social media platform that allows users to post videos and photos. Many people use Instagram for leisure, but Instagram is also a great tool for marketing your vacation rentals. Founded in 2010, Instagram has more than 500 million daily active users, and over 200 million businesses are using Instagram to … Read more
To compete in today’s highly competitive markets, it’s essential to keep your finger on the pulse of what’s going on in your industry. Well-conducted market research will help you with that. In this article, we’ll explore: What market research is and why it’s important Different market research types and methods How to do market research … Read more
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