Marketers understand that online reputation isn’t just about star ratings; it’s about credibility and customer trust. Reviews can either elevate your brand or leave it struggling to keep up. Most potential customers will browse online reviews before they even visit your website, and their decisions are often heavily influenced by what they find. Good reviews … Read more
What Is an Affiliate Marketer? An affiliate marketer is someone who promotes another company’s (or multiple companies’) products or services and earns commissions from the results they generate. Like sales or sign-ups. The commission structure can vary. But it’s typically based on a percentage of the sale price. Or is a fixed amount per lead. … Read more
This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was geared toward the healthcare industry, the content discussed offers universal value to any digital marketer adapting to AI-driven search. During the webinar, we discussed topics … Read more
A full stack marketer is a jack-of-all-trades in marketing. Skilled in everything from social media and content creation to SEO and analytics makes you a unique asset that can help businesses market themselves holistically. Originally inspired by the tech term “full stack developer,” this term signifies marketers who handle a wide array of marketing tasks, … Read more
I am deeply sad to report that Mark Irvine passed away unexpectedly last *****. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space. Mark has been in the search marketing industry for well … Read more
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings … Read more
The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It’s the Search engine’s most significant change ever and represents a tectonic change that will impact every industry, company, and marketer. If you recall, I shared some initial … Read more
Affiliate marketers are always on the hunt for ways to scale their businesses and boost their income. If 80% of brands use affiliate marketing, there’s a big opportunity to get into the space and work with top players. With the right affiliate marketing strategy, you can earn passive income (and lots of it). Maybe you’ll … Read more
Digital marketing is about using the latest tips and trends to your advantage. Search engine optimization (SEO) is crucial to getting your content seen by the right people. Today, we’re covering how to use SEO to boost your rankings and increase your profits. Let’s start by addressing the importance of SEO for any business. Why … Read more
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” … Read more
421
229
714
826
543