An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies to better understand and surface published Internet content. Schema.org Structured Data Markup The content on a website is called unstructured data because there is no … Read more
AI marketing is gaining popularity across industries. And when you use it correctly, AI can reduce your workload and increase your output. This guide to AI for marketers explores different ways teams can use AI to improve productivity and achieve their goals. We’ll also discuss some of the best AI tools to help with different … Read more
Searching for social media advertising tools to spruce up your ad strategy? If you’re a busy social media or marketing manager and you need to upgrade your tech stack, put these on your 2025 wishlist. Social media advertising tools are platforms, apps, and software that help your business create, manage, and refine advertising campaigns across … Read more
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven relationships with your customers. The Marketers First-Party Data Checklist covers seven essential steps: conducting a … Read more
I asked 11 affiliate marketers for their top affiliate marketing tips in 2024. Here are the tips they shared and how to do them. Track out-of-stock products and update their affiliate links Keep a tight inventory of your affiliate links to ensure they’re working, and replace them when products go out of stock. This is like running … Read more
If you’ve ever questioned whether Facebook is a good marketing platform for you, this list of key Facebook statistics should provide the clarity you need. Let’s dive in. Facebook Statistics Highlights Here are five of the most impactful Facebook marketing statistics we found: Nearly one quarter (23%) of marketers say that Facebook has the best … Read more
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, … Read more
Ever wonder how leading brands are transforming their social media strategies with AI? With an uptick in AI adoption for marketing, AI tools are shaking things up. Brands are seeing huge benefits from using AI to generate dynamic content and power-responsive customer service chatbots. And these innovations aren’t just for global giants. Small and medium … Read more
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you … Read more
What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book: “It’s one of those books where the lessons seem obvious … Read more
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