LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in all languages on mobile … Read more
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, ****** brands, and majority … Read more
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of … Read more
The Segmentation, Targeting, and Positioning (STP) marketing model is a smart way to run impactful and efficient marketing campaigns. With any business model, your STP should be regularly reviewed and optimized to ensure it performs as you planned. Tools like Audience Intelligence and One2Target from Semrush can help. Here’s everything you need to know about … Read more
AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like Perplexity are experiencing a monthly growth rate of 40%. These innovations have the … Read more
What Is an SEO Forum? An SEO forum is an online platform where people can discuss, share insights, and seek advice on various search engine optimization topics. These forums enable SEO beginners, experts, and enthusiasts to share the latest strategies, tools, and updates in the field. They can help users increase their knowledge and broaden … Read more
LinkedIn is launching two new ad products designed for targeting high-value B2B marketers both on and off its platform: Additionally, LinkedIn is launching a new managed service in Campaign Manager called LinkedIn Premiere, in collaboration with NBCUniversal to enhance targeting. CTV ads. This new ad ad solution is designed to help advertisers showcase content to LinkedIn … Read more
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling?layout=discover&recommended_by=staff_picks The example URL consists of … Read more
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Taking advantage … Read more
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