Put on the AI ain’t takin’ my job playlist for motivation
So we’ve all heard the quote about AI and marketing from Sam Altman, CEO at OpenAI.
marketers
5 biggest challenges for PPC marketers in 2024
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the … Read more
23 Actual Content Metrics From Actual Marketers
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This … Read more
3 Things All Marketers Should Do to Prep for New Digital Entry Points in 2024 | Seer Interactive
The search landscape is rapidly changing in 2024. We are long past the time of ‘ten blue links’ and are in an era where the average consumer has more possible digital touchpoints on their buying journey than ever before. As consumers, this is a great thing. As marketers, this is a layer of complexity that few are truly ready for.
My 5 Favorite Ahrefs Use Cases for Content Marketers
I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without. Here are five of my favorite ways to use Ahrefs for content marketing: 1. Reverse-engineer your competitor’s entire content strategy Let’s be honest: we all … Read more
Local search in 2024: Key trends and tactics for marketers
Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet … Read more
The Death of Third-Party Cookies (What Marketers Need to Know)
Terakeet uses cookies to enhance your experience and analyze traffic. By clicking accept you agree to our use of cookies. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out … Read more
Demystifying AI Concepts for Non-Technical Marketers | Seer Interactive
In 2024, artificial intelligence (AI) is not just a trendy term but a valuable asset in your marketing arsenal. If you’re eager to embrace the future but find the technical jargon overwhelming, look no further. Together, we’ll demystify the complexities and shed light on some technical concepts. Our goal isn’t to become experts, but to know enough fundamentals to successfully leverage this new technology as part of our daily workflows and processes.
8 Charts All Marketers Should See about GenAI and Search Marketing | Seer Interactive
Marketers have more channels to worry about than ever before. New platforms like AI Search Engines and Chatbots are top of mind for many executives. But, how much attention should marketers heed to these channels? How do we contextualize new, exciting technologies with our overall efforts? We found these charts eye opening in their ability to do just that.
