The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an … Read more
Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips … Read more
Artificial intelligence is growing in prominence, and marketers are taking notes on how to leverage this technology for content generation. But with so many options and prompts out there, it can be difficult to know where to start. This post will explain the benefits of incorporating AI into your content generation process and share some of our favorite platforms that we’re exploring at Seer.
What Is AI Marketing Software? AI marketing software is a digital tool that uses artificial intelligence to carry out various marketing tasks, like finding more keywords for a blog post or generating ad images. It can analyze large amounts of data much faster than a human. Meaning it can streamline or automate a range of … Read more
As the holiday season approaches, selecting the perfect gift for your favorite marketer can feel as challenging as ideating the year’s most impactful marketing campaign. Whether it’s a last-minute gift idea for a colleague or a thoughtfully chosen present for a friend deeply involved in digital marketing, the right choice could be both rewarding and … Read more
Each year, marketers must navigate new SEO challenges. 2024 will be no different. Google’s methods for ranking web pages will continue to change. AI tools will affect how content is made. And increased competition means the lifespan of your content will become shorter than ever. Phew, that’s a lot to deal with on its own. … Read more
From managing your schedule and providing information to assisting with content creation, an AI assistant can help you complete time-consuming or resource-heavy tasks. They’re personal sidekicks that use artificial intelligence to streamline your workflow and increase productivity. But with so many AI tools on the market, choosing the right one can be overwhelming. To help … Read more
Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address. … Read more
After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Despite some hiccups, it has presented several opportunities for those who have gained a deeper understanding of the experiences SGE seeks to provide users – giving perfect answers right on SERPs. Here’s how … Read more
Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join experts as … Read more
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