Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and … Read more
In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they will quickly become frustrated and take their business elsewhere. This is where customer journey orchestration … Read more
Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how Alphabet’s investments in AI and new generative search capabilities positively impact its business, with implications for marketers and advertisers. Search Ads Google Search ads remain … Read more
Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents said they expect to invest on 12 in the third quarter of this year compared … Read more
In the dynamic world of social media, Facebook remains a juggernaut. With nearly 3 billion active monthly users, its influence spans the globe, connecting diverse communities and driving digital trends. Whether you’re a business aiming to capitalize on its vast user base or a curious individual wondering about its current standing, these enlightening statistics shed … Read more
Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize … Read more
Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? Congratulations on such an exciting move! I’ve been in your shoes and know firsthand the journey you are beginning to embark upon. This will be one of the most significant changes you will experience in … Read more
Whether you’re working in SEO, PPC or somewhere in between, salaries are always a contentious subject. They can be hard to talk about, challenging to quantify and difficult to change. There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your … Read more
As consumers instinctively turn to search engines for answers, mastering search engine optimization (SEO) has become essential for businesses aiming to stay competitive in the digital landscape. And SEO success is very much achievable when you have good SEO tools in your marketing arsenal. The right SEO tools offer valuable insights into your target audience, … Read more
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to ****. Where … Read more
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