Meta is extending its Ads on Reels pilot to a wider **** of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking … Read more
![5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]](https://www.searchenginejournal.com/wp-content/uploads/2023/06/featured-image-6481ffdd12dd0-sej.jpg "5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]")
When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more
Generative AI tools are taking the digital marketing world by storm, and Bing has one you’ll want to check out. As the first browser-based AI-powered image creator, Bing Image Creator offers a seamless way to generate AI images from within the Bing and Microsoft Edge experiences. Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing … Read more
January 15, 2020 | Posted by Carolyn Lyden If you’ve logged on to any social media account recently, chances are you’ve seen confirmation bias in effect. Online political arguments with your family aside, confirmation bias is everywhere nowadays though you may not always see its effects directly. Because confirmation bias is an inherent … Read more
What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get … Read more
Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic. On May 4th, guest … Read more
I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google … Read more
With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on digital marketing to position themselves for success. It provides a direct and cost-effective way to reach the brand’s target audience at the right time, with … Read more
Sometimes, all you need are ideas to get your creative juices flowing. So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a higher value to … Read more
Search engine optimization is competitive. Hundreds of websites are vying for the attention of your target audience in the search rankings. The top position in Google for a non-branded search term will get approximately 43% of the search traffic that clicks through to a website. By position 10, you are lucky to get 3% of … Read more
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