Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT’s current market share is 4.33% – that is from October 2024 data. So ChatGPT is 4.33%, while Google is 83.54%, then YouTube 6.79%, … Read more
What Is SaaS Marketing? SaaS marketing is a collection of processes and activities software-as-a-service companies use to promote their products to attract their target audience, convert them into customers, and retain those customers. It often focuses on showcasing the value of the subscription-based tools for individuals and/or businesses. And SaaS companies rely heavily on continuous … Read more
Marketers face a constant challenge: driving conversions while keeping every campaign on brand, consistent and sharp. With marketing budgets tightening, there’s also mounting pressure to do more with less. That often means automating as much of your strategy as possible. But marketing automation introduces a new set of concerns. Could it impact the quality of … Read more
If you want to make a content marketing plan, you might not know where to start. In this post, we’ll walk you through the entire process step by step. But first, let’s go over some basics. What Is a Content Marketing Plan? A content marketing plan is a tactical blueprint that outlines all the activities, … Read more
What Is PPC? Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective compared to advertising ****** that involve paying based on views or impressions that might not lead to any interactions. Depending on your advertising platform, … Read more
Ahrefs Evolve is a wrap. And my favorite memory? All the people I met at the event. In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan. These are rarely people you … Read more
Last year, we published a children’s book about SEO. We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness. In fact, no one in SaaS, let alone our competitors, had done it … Read more
This month’s news is almost entirely about Google. The company is facing heavy criticism, making some leadership shakeups, and possibly preparing for another big update. In the month’s top stories, you’ll learn why one top tech voice thinks Google Search is falling apart. You’ll also learn whether Google’s changes have affected its share of the … Read more
AI marketing is gaining popularity across industries. And when you use it correctly, AI can reduce your workload and increase your output. This guide to AI for marketers explores different ways teams can use AI to improve productivity and achieve their goals. We’ll also discuss some of the best AI tools to help with different … Read more
You’re undoubtedly looking for ways to drive more customers for your SaaS business. With that in mind, here’s our list of the top tactics to consider when putting together your SaaS marketing strategy. 1. Offer a Free Trial Offering a free trial lets users try out your software before they commit to a paid subscription, … Read more
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