Content marketing involves creating and distributing assets like videos, blog posts, and photos to reach your target audience and build relationships with them. And it has many moving parts. But you can simplify the process by following our list of content marketing best practices. Here are 15 activities to consider using in your content marketing … Read more
Digital marketing can feel like a Halloween haul, brimming with tricks (challenges) and treats (rewards) – but how do you make sure your bucket is full of goodies? It’s all about mastering the right blend of strategy, creativity, and analytical thinking… and today, we’re here to share a few spellbinding tips to help you … Read more
If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is a beginner. National conferences ensure that the speakers cater to the majority of the group rather than specific individuals at … Read more
Get the week’s best marketing content Are you looking for some juicy affiliate marketing statistics? Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. My top affiliate marketing statistics The average affiliate marketer earns $8,038 per … Read more
Search changed in some big ways with the arrival of the last big update. Catch up with how SEOs are responding in this month’s roundup. In the top three stories for the month, you’ll look at how many of the celebrated ranking increases during the update were later wiped out. You’ll also discover why one … Read more
There’s a big hype going on about chatbots. If you’ve heard of them but aren’t quite sure what exactly they are or how they work, you’re in the right place. This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I’m not using … Read more
Need inspiration for your 2025 marketing plan? We’ve selected 17 marketing campaigns that have connected with their audiences and delivered amazing results. They cover a whole range of industries, channels, and formats. Let’s take a look at what made each of them work so well. 1. “London Bus Tour” by Semrush Campaign type: Influencer and … Read more
What Is Organic Marketing? Organic marketing is a strategy that uses non-paid tactics to grow brand awareness of and loyalty to your business. Instead of relying on paid ads, it focuses on producing long-term results through creating valuable, shareable content and fostering community. Examples of organic marketing content include blog articles, videos, and social media … Read more
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your … Read more
What Are Marketing Reports? Marketing reports are static, data-focused documents that summarize key aspects of a business’s marketing performance at regular intervals. Here’s a peek at an example created with Semrush’s My Reports tool: Marketing reports usually include metrics related to: Reach: The number of people exposed to marketing efforts (e.g., ad impressions) Engagement: Positive … Read more
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