Content marketing tactics are ways to reach and engage target audiences through online content (e.g., blog posts, social posts, and videos). They help you reach goals outlined in your content marketing strategy. Below, we’ve rounded up 10 of the most effective content marketing tactics to use in 2024 and beyond. Claim your free trial to … Read more
When creating a digital marketing strategy, it’s best to keep the latest statistics in mind. Because it can help you: Make data-driven decisions Allocate resources effectively across digital channels Stay ahead of the competition In this article, we’ve curated the most important digital marketing statistics right now. Let’s dive in. General Digital Marketing Statistics Here … Read more
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: … Read more
Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their SEO performance by: Helping search engines understand, contextualize, and disambiguate the content on their site – which allows search engines to show users more accurate … Read more
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more
Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out to them. Mobile vet service, BetterVet, demonstrates the power of this approach. BetterVet doubled down on SEO by publishing A LOT of helpful content to … Read more
![What Is Marketing? [Simple Definition, Purpose, & Types]](https://static.semrush.com/blog/uploads/media/d6/ce/d6ce5efa9a2631a54fc96277f46b2961/8e15829993949f28fa6c016f61439f10/what-is-marketing-sm.png "What Is Marketing? [Simple Definition, Purpose, & Types]")
You know you need to engage in marketing to reach your ideal customers and persuade them to buy. But marketing can be difficult to understand beyond those basics. Let’s dive in. What Is Marketing? Marketing is all the activities your brand uses to reach your target audience and turn them into customers. And ideally have … Read more
Blog / Best Marketing Tools / Best Marketing Automation Software in 2024: Top 50 Tools for Enhancing Your Marketing Activities Marketing professionals have a lot on their plates. Between meetings with stakeholders, reporting, collaboration with other teams on larger business strategies, and producing creatives, admin work is time-intensive. Manual exports, reading through comments on social … Read more
Let’s explore the most important B2B marketing stats for 2024 and beyond. B2B Marketing Priorities and Challenges The number one priority for B2B marketers is growing a high-quality lead pipeline, with 37% naming it as one of their top areas of focus. (LinkedIn) Other top priorities for B2B marketers include implementing AI technology (35%), using … Read more
From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy is key to wooing more customers. But before you get fancy with flashy … Read more
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