From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy is key to wooing more customers. But before you get fancy with flashy … Read more
![How to Build a Powerful Multichannel Marketing Strategy [2025]](https://static.semrush.com/blog/uploads/media/bc/6a/bc6ae6f18fc8448c478b3e1c743741a1/32858413139fe589808a8057571c19d1/how-to-build-a-powerful-multichannel-marketing-strategy-2024-sm_(1).png "How to Build a Powerful Multichannel Marketing Strategy [2025]")
What Is Multichannel Marketing? Multichannel marketing uses multiple communication channels to reach more customers and maximize your exposure. A multichannel marketing strategy can span both online and offline channels. Think social media, email, PPC, TV ads, and billboards. Take the skincare brand The Inkey List, for example. Their marketing efforts include social media, out-of-home ads, … Read more
If you rely on business from your local community, there are numerous activities you can use to make sure you attract those customers. We’ll walk you through 10 local marketing tactics in this guide. And explain how to do each one. But first, some background. What Is Local Marketing? Local marketing (also called local business … Read more
Promoting an operating system is one of the challenges that businesses face. It requires an extensive understanding of the product’s technical and user experience, and it can also present unique SEO challenges compared to promoting other products and services. Digital marketing today is challenging due to the complexity of operating systems, the number of target … Read more
Having been in digital marketing since 1994, I’ve seen firsthand how the digital landscape continues to expand and evolve. Today, with rapid advancements in AI and machine learning, the competition for consumer attention is fiercer than ever—whether you’re operating locally, nationally, or internationally. Businesses are facing a whole new level of challenge in capturing the … Read more
What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing differs from business-to-consumer (B2C) marketing, which sell to individuals rather than organizations. Digital marketing is where 56% of B2B marketers spend their budget to promote their offering. Why? Because online marketing is critical … Read more
In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This reality calls for a unified approach … Read more
“How can I drive more customers to my business?” Well, isn’t this the age-old concern of every single business across all industries? As the competition increases, building a positive presence among audiences is crucial. And the oldest and most proven method is advertising. But today’s business landscape teaches us that advertising products and services is … Read more
What Is YouTube Marketing? YouTube marketing is the strategic use of YouTube’s platform to promote your brand, products, or services. It’s about leveraging video content to reach, engage, and convert your target audience on one of the world’s largest search engines. A YouTube marketing strategy typically involves: Identifying your target audience Creating and optimizing video … Read more
If you’re concerned about the update, don’t miss this month’s roundup. It’s packed with news, analysis from the community, and more. Our top stories for the month include Google’s official announcement about the end of the update and some further analysis from SEOs revealing how the update hit them. After that, you’ll learn from a … Read more
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