What Is Digital Marketing? Digital marketing, or online marketing, is the practice of promoting products and services using digital channels. In contrast to traditional marketing—think billboards and print media—digital marketing mostly happens online. Using internet-connected technologies and online marketing tactics. A digital marketing strategy is the backbone of many modern businesses. Why? Because it’s quick … Read more
At MAICON 2024, some of the best industry leaders gave talks about generative AI. They continuously emphasized the idea that AI is longer a concept of the future; it’s a significant force reshaping the marketing industry today. Companies are already incorporating AI into strategy, customer experiences, and business ******. Here are top insights from the conference, and the implications for marketers and agencies.
Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. On Sept. 25 at 9 a.m. PT, Mindy … Read more
What Is Mobile Marketing? Mobile marketing is any marketing activity that businesses use to promote themselves via mobile devices like smartphones and tablets. It’s become a key part of how brands attract and engage with audiences. Likely because of how prevalent mobile devices are among audiences of all types. And there are various ways you … Read more
When it comes to generating immediate ROI, SEO content blogging isn’t exactly top of the list. But long-term investment into high-quality content marketing can end up paying dividends for organic traffic, brand awareness, and more — all of which are crucial factors for eventual revenue growth. Case in point: Allen Brothers’ “Steak Insiders” blog. Today, … Read more
Search engines process billions of users’ queries (also called keywords and search terms) every day. Getting your pages displayed in search results for certain keywords can help you reach those users. And ultimately drive site visits and sales. In this piece, we’ll show you how to use keyword marketing to get better results from your … Read more
Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you? That’s the big question you … Read more
Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate for my first full-time marketing role?” The job market is tough at the moment. It can be hard to stand out amongst other candidates. It’s … Read more
Alright, I want to take a minute and talk just a little bit about SearchGPT—what it is, what’s going on, and whether you should adjust your marketing strategy for it. What is SearchGPT? SearchGPT is a prototype Search Engine that OpenAI is developing. They announced in July that they were working on this, but there’s … Read more
Blog / Keywords & Content / Leveraging Content Marketing Collaboration: First-Hand Tips Set clear goals for partnerships Before entering a collaboration, outline specific objectives you want to achieve, such as increasing brand awareness, driving traffic, or expanding into new markets. Choose content collaboration partners 1. Collaborate with businesses that target a similar audience but don’t … Read more
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