Google’s experimental conversational AI, Bard, didn’t have a seamless launch. The astronomical buzz around Open AI’s ChatGPT undoubtedly created a sense of urgency at Google to get its alternative out the door. However, the promotional video for Bard contained misinformation that was quickly and easily disproven. Consumers and stakeholders were unimpressed, and the gaff caused … Read more
As an enterprise brand, you know how important it is to establish an online presence and build connections with the local communities you serve. One of the most crucial places to optimize your business information is on Apple apps. In fact, as of 2022, Apple’s iOS operating system had a share of close to 60 … Read more
Are you looking for a simple yet effective way to connect with potential customers, drive more sales, grow your email list, and build brand loyalty? A powerful first point of contact marketing strategy could be just what your business needs. Whether it’s building an email list, website development, or creating promotional content, PPC– whatever your … Read more
One of the most common questions I’m asked on sales calls is “when can I expect to see results?” It’s a reasonable question to ask, totally fair. But one that requires an unfortunately annoying answer. Can you guess what my response is? “Well, it depends.” Of course we never leave it at that on … Read more
Secure a virtual front-row seat on Tuesday, May 23, at 9 a.m. PT for Google’s premier event showcasing the latest ads, products, and innovations, Google Marketing Live. The event will explore how Google’s AI-driven ads solutions can amplify your marketing skills and generate impressive business outcomes in the evolving economic landscape. The pre-show starts at … Read more
Sometimes, all you need are ideas to get your creative juices flowing. So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a higher value to … Read more
March 23, 2022 | Posted by Darrell Mordecai Social media marketing is crucial to promoting your SEO content. Why? Let’s say your goal is to get SEO traffic. Yes, SEO traffic is the gift that keeps on giving. The problem is, even if you have a stellar SEO strategy, SEO is slow. It … Read more
30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy … Read more
Metrics are how you measure the performance of your digital marketing strategy – so, without the right metrics, you won’t know if the time and money you’re spending on your digital marketing campaigns are worth it! Here’s what your team should be tracking in 2023. #1 – Percentage of new visitors This metric helps answer … Read more
But what makes a good affiliate marketing website? What products does it promote? And how does it get people to visit and purchase its recommendations? To answer these questions, let’s take a look at some well-done affiliate marketing examples and dissect what makes them so successful. The Barbecue Lab is a fairly traditional affiliate marketing … Read more
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