In today’s digital world, customer engagement is all the rage when it comes to attracting and retaining customers. The current online market offers people unlimited options and exposure to many different online stores, and the only thing that differentiates you from the rest is how you engage with your customers. It goes without saying that … Read more
November 23, 2022 | Posted by Darrell Mordecai We’ve all heard the TikTok stats. Around one billion people use the app. Now for context, there are about 8 billion people in the world. That means one in every eight people (on the entire planet) use TikTok. What’s more, as you can see from … Read more
January 3, 2023 | Posted by The In Search SEO Podcast Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions? That’s what we’re going to be discussing today with a lady whose LinkedIn About Section reads in capital letters, “FOR RECRUITERS: I AM NOT AVAILABLE FOR … Read more
Security threats loom over everyone working online, especially digital marketers who manage multiple websites, content channels, and social media accounts. A serious breach could expose both business and client information, impacting the bottom line of all those involved. As cybercriminals come up with novel ways of stealing private data, the importance of web security in … Read more
Change is the only constant in the world of digital marketing. Therefore, it comes as no surprise that 2023 is expected to bring about a lot of change. It’s important to stay up to **** on the latest online marketing trends. Below, we look at the top trends in online marketing closely because, whether you … Read more
As a small business owner, you wear many hats. You’re the CEO, the marketing manager, the HR department, and the sales team. It can be tough to manage all of these roles and also find time to focus on your digital marketing efforts. But ignoring digital marketing is not an option in today’s world. So … Read more
Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority … Read more
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction … Read more
Marketing during a recession can be difficult, but it is essential to the success of your business. Even in tough times, there are plenty of opportunities to build customer loyalty and attract new leads. If we’ve learned anything from past recessions like the 2001 dot-com bubble, the 2008/2009 credit crunch, and the recent COVID-induced recession, … Read more
As we move into the new year, it’s essential to reflect on the successes and failures of the past year and set ourselves up for success in 2023. For businesses, this often means reassessing their marketing strategy and adjusting to stay ahead of the curve. A critical aspect of any business’s marketing strategy is its … Read more
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