marketing

Gender pay gap persists: Men earn 26% more than women in search marketing

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Gender pay gap persists: Men earn 26% more than women in search marketing

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions.  Additionally, the data revealed that women were more likely to have changed jobs or received promotions more recently than … Read more

8 Google Maps Marketing Tactics to Drive Local Business

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8 Google Maps Marketing Tactics to Drive Local Business

Google Maps marketing is a set of tactics you can use to make your local business listing appear more prominently in Google’s map results. Maps marketing helps you reach people who search for relevant products and services in your area. And convert more of them into customers. Your Google business listing, also known as your … Read more

What Are the Online Marketing Challenges Small Businesses Can Expect in 2023?

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What Are the Online Marketing Challenges Small Businesses Can Expect in 2023?

Digital marketing is a rapidly growing industry and with it comes new challenges that small- to medium-sized businesses (SMBs) must address to remain competitive. As the industry evolves at an ever-increasing pace, SMBs must stay ahead of the curve to succeed. Here are some of the top online marketing challenges SMBs might expect in 2023: … Read more

Lead Generation for Digital Marketing Agencies: The Best Ideas

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Lead Generation for Digital Marketing Agencies: The Best Ideas

Lead generation for digital marketing agencies entails a variety of techniques.  Advanced social media features, long-tail search engine optimization, and much more.  In this article, you’ll find proven tactics to increase your digital marketing leads. Let’s dig into them.  Social media platforms help you reach potential customers, strengthen brand awareness, and generate new leads. To … Read more

Brand Marketing Strategies That Work: 10 Steps

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Brand Marketing Strategies That Work: 10 Steps

Brand Marketing Defined MARKETINGTERMDEFINITION Brand marketing The process of creating a marketing strategy for an entire brand, instead of individual products and services. The goal is to communicate the value of the brand’s offerings by creating and communicating the brand’s overall message and identity. Brand marketing aims to build and expand the relationship between the … Read more

Content Marketing Services | The Complete List for a Successful Digital Strategy

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Content Marketing Services | The Complete List for a Successful Digital Strategy

As your online business grows, it becomes obvious how important content marketing is for your business. And even if you’re the one working on your business’ strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs.    … Read more

10 Property Management Marketing Ideas to Try

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10 Property Management Marketing Ideas to Try

There are almost around 300,000 property management businesses in the U.S.  If you have a property management business, you may know the challenge of competing with other property management business. You know the challenge of finding qualified tenants who can pay their rent on time.  That’s why a marketing strategy can help. It’s why you need property … Read more

Digital Marketing For Contractors – 7 Marketing Strategies – Brand North

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Digital Marketing For Contractors – 7 Marketing Strategies – Brand North

7 Digital Marketing Strategies That Will Change Your Company! When it comes to marketing for contractors and home service professionals, many business owners are lost. It’s not a bad thing! Marketing is difficult and you are focused on your trade. The good thing is, there are lots of marketing ideas that you can apply to … Read more

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