Influencer marketing campaigns can offer a great way to connect with your target audience. But what’s the best way to measure their performance? No one likes wasting money. That’s especially the case for your boss or client trusting you to run a successful campaign. In this article, you’ll get the lowdown on how to accurately … Read more
Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer of overall marketing plans and strategies. I have a lot of stories about brands who tried things and quit, convinced that it didn’t work for … Read more
What Is SEO Marketing? SEO (search engine optimization) marketing is a digital marketing strategy used to improve a website’s visibility on search engines like Google and Bing. Helping you attract more organic (unpaid) traffic to your website and drive more sales. It involves creating helpful, people-first content for your target audience. And optimizing it for … Read more
Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, trusted local influencers to help boost online authority and visibility and grow the business. This approach enables businesses to tap into established community voices, build trust, … Read more
Social media has become an undeniable force in shaping consumer behaviour across the globe, and Australia is no exception. Gone are the days of simply connecting with friends and family online. Today, social media platforms have morphed into bustling online retail marketplaces where Australians actively research products, compare options, and ultimately, make purchasing decisions. Here’s … Read more
Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. Edna Chavira on August 16, 2024 at 1:48 pm | Reading time: 1 minute SearchBot is thinking … Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time … Read more
B2B and B2C business ****** target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. What Is B2B? B2B stands for business-to-business. In this … Read more
The Top 10 Marketing Conferences to Attend in 2024 Marketing events are back. Remember when they took a hit after every company was forced to go remote in 2020? By now the marketing conference scene hasn’t just recovered. It’s grown more than ever, estimated to reach $2.2 billion in value by 2028. Attending the right … Read more
AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to … Read more
You’ve probably read a lot about the impressive results that email marketing brings to the table. To put it in numbers, we’re talking about an average return on investment (ROI) of $36 for each dollar spent. But to be reading this article, you probably want to learn if its value outweighs the investment. The answer … Read more
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