Affiliate marketing involves promoting a brand’s products or services and receiving a commission based on the leads and/or sales you send to that brand. In this guide, we’ll explore what tools are needed for all the marketing activities you likely do as an affiliate marketer. So you can: Better understand your target market Connect with … Read more
We all have heard that content is the king. However, creating, distributing, and analyzing content without the right tools can be challenging. Content marketing tools transform complex processes into manageable and efficient workflows. From researching trending topics to optimizing content for search engines, these content marketing tools are essential for you to enhance your strategies … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used … Read more
If you’re new to marketing, it’s important to understand the basics. That’s exactly what you’ll get in this article: a comprehensive marketing 101 discussion. Let’s start. What Is Marketing? Marketing is the process of attracting potential customers to your products or services. And involves understanding your audience’s wants, creating value for them, and building long-term … Read more
What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book: “It’s one of those books where the lessons seem obvious … Read more
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the … Read more
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis and treatment, as well as administrative and marketing tasks. Yet, many practices are still wary of using AI, especially regarding marketing. The reality is that … Read more
It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews, leaked information and potential OpenAI search engines are creating distractions in our careers. Additionally, … Read more
Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Business owners often … Read more
SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing. Why should you combine SEO and content marketing? Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together … Read more
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