This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over … Read more
Don’t miss this month’s roundup of the top stories in SEO. You need to know about the big changes that came with the recent update, how site owners are adjusting to them, and what SEO headlines matter most. The top stories for this month include an announcement and the completion of the latest update. You’ll … Read more
Today, healthcare providers have a golden opportunity to connect with patients in ways that were unimaginable just a few decades ago. Patient engagement is no longer limited to in-person visits and follow-up phone calls. The digital age has opened up a multitude of channels through which healthcare providers can engage with patients more effectively. This … Read more
For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not a blueprint of how the algorithm worked, there was considerable confirmation that SEO professionals were right about many elements of the algorithm. From all the analysis and discussion following the leak, the one insight that … Read more
The expansion of short-form content through a heavy push on platforms such as Instagram, Snapchat, and YouTube Shorts has created a need for snappy, engaging, and relatable content rollout strategies. Alongside these universal social media platforms, specialized social applications such as LinkedIn and Pinterest require special attention to cater to target niches and attract new … Read more
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than … Read more
This month’s roundup takes a few more shots than usual at Google. The finger-pointing is coming from many different directions. We’ve gathered the top leaks, accusations, and breakdowns to help you make sense of this huge event in the search history, and Google’s reaction. In the top stories, you’ll learn why there may be one … Read more
Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join this MarTech webinar, Why Data Standards Are the Key to Your Data Success, where industry experts will … Read more
The influencer marketing industry is booming, projected to grow from USD 13.86 billion in 2023 to USD 139 billion by 2031. According to Sprout’s 2024 Influencer Marketing Report, influencer content being consumed 13.2 times more than traditional media, with almost half of consumers making purchases at least once a month because of influencer posts and … Read more
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What … Read more
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