Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the last two months. However, a change with at least the same significance flew under the radar: Google’s transformation from search engine to marketplace for shopping queries. … Read more
What Is Marketplace SEO? Marketplace SEO is the practice of optimizing an online marketplace website for higher search engine rankings. It’s also defined as vendors optimizing their product listings on an online marketplace to improve their business’ visibility and rank higher in search results within that marketplace. Many people use marketplaces to search for products, … Read more
Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to … Read more
Digital marketing has reshaped the face of commerce. The landscape has changed dramatically from one-click shopping carts to global advertising campaigns. But, as marketers, it’s essential to keep an eye on the legal dimensions that intersect with our digital world. One such piece of legislation is the Marketplace Fairness Act. Let’s dive into what it … Read more
In today’s world, an increasing number of shoppers are shifting their preferences from physical stores to online ones, such as mobile apps or websites. The growth of online shopping, accelerated by the COVID-19 pandemic, has led retailers to explore new avenues like eBay, Amazon, Walmart, Farfetch, and other marketplaces to sell their products and reach … Read more
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