Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their SEO performance by: Helping search engines understand, contextualize, and disambiguate the content on their site – which allows search engines to show users more accurate … Read more
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and a broader scope of certifications.” There are now 40 references in the product structured data … Read more
Google has updated its developer documentation to warn about sites using JavaScript-generated Product markup and that the search company recommends putting Product markup in the initial HTML for best results. To be clear, Google said JavaScript-generated Product markup can work but you need to ensure your server can render the pages fast enough for Googlebot. … Read more
Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to less frequent and reliable crawls. E-commerce sites using JavaScript for product data should ensure servers can handle increased traffic. Source … Read more
In today’s digital landscape, enabling your content to stand out in search is crucial for effective SEO. Implementing Schema Markup is one of the most powerful ways to enhance visibility, as it helps search engines better understand and contextualize your content. In addition to this, Schema Markup also enables you to achieve rich results, which … Read more
Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, “it’s on our radar” and “the team is closely monitoring its adoption.” He added that we should all stay tuned. This came up on X when … Read more
Google has updated the first paragraph of its Organization structured data search developer documentation. Google said the update is to clarify “that some properties can influence which logo is shown, while others are used behind the scenes.” As a reminder, organization structured data is information about your organization, such as your logo, legal name of … Read more
Adobe Experience Manager (AEM) is a robust content management solution widely used for building websites, mobile apps, and forms. It is recognized as a leader Gartner’s Magic Quadrant for Web Content Management for eight consecutive years. Many large enterprises leverage AEM to create rich online experiences due to its high level of customization. AEM’s component-based … Read more
Sitecore is a leading digital experience platform that combines content management, digital marketing, and eCommerce capabilities into a unified system. It is widely used by enterprises to manage content and deliver personalized experiences across various channels, supporting industries from eCommerce to Healthcare and everything in between. By leveraging Sitecore’s capabilities, businesses can create, manage, and … Read more
Implementing Schema Markup on your website is a powerful way to enhance your organization’s online presence. However, to maximize its effectiveness, it’s crucial to develop a comprehensive strategy tailored to your specific business goals. Before diving into implementation, ask yourself: what am I aiming to achieve through Schema Markup? Which key content or business entities … Read more
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