Extending Your Schema Markup From Rich Results To A Knowledge Graph

Extending Your Schema Markup From Rich Results To A Knowledge Graph

You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more

Value of Schema Markup for Healthcare Organizations

Value of Schema Markup for Healthcare Organizations

Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact information, reviews, locations, operating hours, and more, catering to both current and prospective patients. Beyond this, implementing Schema Markup can also result in a reusable … Read more

What Is Schema Markup and Why Is It Important for SEO?

What Is Schema Markup and Why Is It Important for SEO?
What Is Schema Markup and Why Is It Important for SEO?


Schema markup plays a pivotal role in how your content is understood and displayed by search engines.

As such, understanding the ins and outs of schema markup is crucial for elevating your site’s visibility and user experience.

In this blog, we’ll dive into the basics of what schema is, why it’s important for SEO, how to implement it, and common issues to be aware of.

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Google Clarifies Structured Data Carousels Beta Docs To Add Feature Availability & Markup Location

Google Clarifies Structured Data Carousels Beta Docs To Add Feature Availability & Markup Location

Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote the “markup must be on the summary page, and you don’t need to add markup to the detail pages in order to be … Read more

How to Create Profile Page (ProfilePage) Schema Markup

How to Create Profile Page (ProfilePage) Schema Markup

Google just announced a new schema for “ProfilePages,” here’s how to implement it on your website today. 1. Open ChatGPT, download this free PDF with Google’s instructions, and use the following prompt: “Create ProfilePage schema markup for [PROFILE URL], [NAME], [POSITION] of [COMPANY] based on the Google’s new attached guidelines” 2. Copy the schema, customize … Read more

How schema markup establishes trust and boosts information gain

How schema markup establishes trust and boosts information gain

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed.  Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and … Read more

Google adds 3D model markup for product structured data

Google adds 3D model markup for product structured data

Google added new details about how to reference or link a specific 3D model to a specific product using product structured data. The new code samples are in the Google product structured data documentation. The 3D model. Here is a screenshot of the code sample from the structured data documentation: Multiple images. The reason Google added … Read more

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