Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more
Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results. Google now supports structured data for product variants like size, color, etc. Sites must use new structured data markup to show product variations. Valid implementation can lead to enhanced search listings. Source link : Searchenginejournal.com
What Is Review Schema Markup? Review schema is a type of structured data markup that provides search engines like Google with details about reviews and ratings for products, recipes, movies, and more. Search engines may use this markup to display user reviews and ratings within search results. For example, the first waffle recipe shown in … Read more
On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for Physicians. At Schema App, the ambiguity around the use of the Physician type has long been an area of contention for many of our healthcare customers. … Read more
Google launched its data highlighter tool in 2012, and it still works today despite not being migrated to the new Search Console interface, and almost no one I know uses it anymore. Google’s John Mueller said on Mastodon that it just isn’t easier to use the data highlighter these days with all the plugins you … Read more
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced results are called Product rich results, achieved through Product Schema Markup, aka Product structured data. In this article, we dive into what Product Schema Markup … Read more
What Is Schema Markup? Schema markup, sometimes referred to as structured data, is code you add to your webpages to help search engines better understand your content. This helps them display your content in a rich format. Like this: In this example, Google has displayed an image, star rating, review count, cooking time, and recipe … Read more
When John Mueller from Google told us that “new types will be introduced”, we were not expecting them to drop five new structured data features in the span of six weeks. On November 29, 2023, Google announced they expanded their markup support for organization details. This means they’re using more properties from Schema.org’s Organization type … Read more
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centered on achieving rich results. The use of structured data enhanced the presentation of information in search results. Pages that achieved a rich result typically saw an increase in click-through rate, delighting SEO teams. What many people didn’t know, … Read more
Adding schema markup to your pages can greatly benefit users and search engines alike. Source link
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