Markup

Google Search adds Organization markup to add name, address, contact information, and various business identifiers

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Google Search adds Organization markup to add name, address, contact information, and various business identifiers

Google Search’s Orgranization markup now supports name, address, contact information, and various business identifiers; in addition to the original support for logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced. What’s new. Google updated its … Read more

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

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Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture users’ attention. However, it’s important to recognize that while rich results are a nice benefit of Schema Markup, they don’t fully capture its true value. … Read more

What Is Markup Language? Examples, Types & Definition

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What Is Markup Language? Examples, Types & Definition

What Is a Markup Language? A markup language is a set of rules that defines how the layout and presentation of text and images should appear in a digital document. It allows structuring documents, adding formatting, and specifying how different elements should be displayed (or “rendered”) on webpages. This structuring helps search engines like Google … Read more

Schema Markup: What It Is & How to Implement It

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Schema Markup: What It Is & How to Implement It

Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: <script type=”application/ld+json”> {    ”@context”: “http://schema.org/”,   ”@type”: “Movie”,   ”name”: “Barbie”,   ”dateCreated”: “2023-07-21”, … Read more

How to Calculate ROI for Schema Markup | Schema App Solutions

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How to Calculate ROI for Schema Markup | Schema App Solutions

In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly gauge your success: Schema Markup. When you optimize your web pages with Schema Markup and begin to achieve rich results, you can use tools like … Read more

Headings and Screen Readers: Enhancing Accessibility with Proper Markup / Blogs / Perficient

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Headings and Screen Readers: Enhancing Accessibility with Proper Markup / Blogs / Perficient

In the digital era, web accessibility is a fundamental aspect of ensuring inclusivity and equal access to information for all users. Headings and screen readers play crucial roles in creating accessible web content. In this blog post, we will explore what headings are, what screen readers are, the importance of headings for screen reader users, … Read more

Schema App vs. Yext Schema Markup Solution – Key Differences

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Schema App vs. Yext Schema Markup Solution – Key Differences

If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the differences, we’ve done a comparison of the solutions offered by Schema App and Yext. What Is Yext? Yext has been around since 2006. They help … Read more

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