Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance of marketing channels, including SEO. When organizations determine the technologies they want to use to … Read more
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative … Read more
Looking for more tools to add to your marketing tech stack? Here’s our guide to the best martech tools in 2024. Martech tools are software solutions designed to help businesses plan, organize, execute, and measure marketing campaigns and activities. The main advantages of using a martech tool include: Improved efficiency: Using software can help streamline … Read more
Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been ******** on promising new tools? Are you perhaps … Read more
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The Role of SEO in Marketing Technologies. Industry-Specific Research Image created with AI, Dall-E Kateryna HordiienkoResearch Editor at Serpstat Are you looking to stay ahead of the curve in marketing? Then you need to know about MarTech! Short for “marketing technology,” it encompasses a wide range of tools and software that help businesses automate, streamline, … Read more
Driving sales, improving lead quality, and boosting conversions have never been more critical – especially in an age of increased privacy concerns. The right marketing technology is your key to getting it done. Discover dozens of marketing technologies, tools, and solutions – all for FREE and all without leaving your desk: Grab your free MarTech pass now … Read more
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