Recently, Google implemented a new feature called AI Overview. If you want to take advantage of the opportunities it offers to businesses, I recommend reading this article completely. I’ll share unique data about the AI Overview from analyzing 30 million SERPs. We’ll also discuss how to benefit from this new Google novelty. What is Google … Read more
John Mueller from Google was asked if you should worry that massive link disavow lists can hurt you negatively and also if you remove the list that it might also hurt you. John said you should not be worried at all, when he was asked how worried should you be, he said “zero.” This is … Read more
A massive Google Search internal ranking documentation leak has sent shockwaves through the SEO community. The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google’s closely guarded search rankings system. A man named Erfan Azimi shared a Google API doc leak with SparkToro’s Rand Fishkin, who, in … Read more
I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say the tracking tools are way more heated than the chatter I am seeing, so … Read more
Google’s search results have been hit by a spam attack for the past few days in what can only be described as completely out of control. Many domains are ranking for hundreds of thousands of keywords each, an indication that the scale of this attack could easily reach into the millions of keyword phrases. Surprisingly, … Read more
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The … Read more
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