Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified approach that ensures all domains work together to boost rankings and conversions. By building a cohesive digital presence, multi-site SEO helps businesses target different audiences, … Read more
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more
Mastering the art of business email etiquette isn’t just a nice-to-have skill; it’s an absolute must. Still, as important as it is, many people second-guess the basics: Am I too formal? Too casual? Is my message clear, or is it buried under too many words? In this article, you’ll discover some best practices to make … Read more
So, you’ve conquered the basics of running a business in the digital age. You have the website, the social media accounts, and maybe even a blog or two. But there’s one thing that’s still eluding you: how to get your business found in search engine results without selling your soul (or your budget) to the … Read more
How does SEO A/B testing work? Does the website show two titles at once; to some people one, to other visitors another? Is it worth trying if you run an e-commerce site? Can you actually gain some valuable insights into the user behaviour by A/B testing? Alright. Let’s answer those questions, and take a couple … Read more
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.”Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue”Me: “Nope.” You: “Uhh, OK, then it must be conversionsMe: “No, again.” You: “What? What else is there? Clicks then?”Me: … Read more
To reach your brand’s social media marketing goals, you need a plan. You have to create the right content for the right audience and post it on the right channels. In this article, we’ll cover everything from researching followers to choosing formats to writing social media copy. And we’ll recommend top tools for your social … Read more
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI and why it’s significant and highlights key milestones. I’ll also share actionable steps you can … Read more
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. In this webinar, our panel will discuss: The critical role of execution in … Read more
Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings … Read more
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