This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this. Google also posted this over … Read more
Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords? Broad match keywords … Read more
Google Ads has changed what they call broad match to intent match in Japan. So now it is called インテントマッチ (Intent Match), it was called 部分一致 (Partial Match). I found this via Dario Zannoni, which Greg Finn pointed out on It’s New yesterday, which he found via @btob_courtelage. He wrote in Japanese, which I translated … Read more
For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now … Read more
Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant. Thomas posted this on X, he wrote, “Broad match enabled by default when creating a new search campaign!” He added … Read more
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers aren’t vigilant. Key details: Broad match is now enabled by default for new Search campaigns … Read more
Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you were running an ad for “pendant lights,” the keyword match types would look like this: … Read more
Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The big picture. This change aligns with increasing privacy regulations in Europe and Google’s efforts to ensure compliance. Why it matters. Advertisers must now explicitly pass granted consent signals to Google … Read more
Google’s Office Hours podcast answered the important question of whether it matters if the title element and the H1 element match. It’s a good question because Google handles these elements in a unique way that’s different from how traditional SEO thinks about it. How Important Is It For H1 & Title Tags To Match? The … Read more
Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to target ads to geographic locations. The new warning was spotted by Nate Louis who posted this on X, he wrote, “NEW warning on … Read more
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