Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4. Google said, “key events in Google Analytics that will … Read more
How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has … Read more
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of … Read more
![Keyword Match Types in Google Ads & SEO [2023]](https://static.semrush.com/blog/uploads/media/02/ef/02efc294c5ed5be4777a26b9ebd09a15/kO0VgA-fSoKY9vVJsVnZwFeakm-1q8bQQieXeXeB1jYu5JzDS2OgMW5tT7rK85l_81xbNvtueM0KWGrUQRK0t7J1cQSJ2lHlreo5roClT9Si9SOt4j_W-3B2nSNRDsdbe3hsmdlPPZ2lFAFv-IbF3Tc.png "Keyword Match Types in Google Ads & SEO [2023]")
Keyword match types affect which search queries your ads show for in Google. But they don’t play a role in organic rankings. Here’s what you need to know for your PPC and SEO campaigns: What Are Keyword Match Types in Google Ads? In Google Ads, the keyword match type determines the scope of search queries … Read more
Google Analytics 4 reports now have additional customization capabilities through Match Types. Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving marketers more control over their reporting. Why we care. Filters help eliminate background noise and ensure that reports only show the data you actually care about. Clearer, more concise … Read more
Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors. Let’s go through each, most of which should be live for many of you. Buying Guides Bing uses AI … Read more
Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match. PPCGreg posted about this on Twitter, he said, “Broad Match keywords – campaign setting: “Enabling this setting will convert all existing … Read more
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming to elements within search campaigns, but advertisers should look fondly at additional elements like better brand controls for broad match and better asset insights. Brand restrictions for broad match. Google … Read more
The Role of SEO in Marketing Technologies. Industry-Specific Research Image created with AI, Dall-E Kateryna HordiienkoResearch Editor at Serpstat Are you looking to stay ahead of the curve in marketing? Then you need to know about MarTech! Short for “marketing technology,” it encompasses a wide range of tools and software that help businesses automate, streamline, … Read more
Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally. Microsoft first released professional service ads as a beta about a year ago, saying “To help champion these … Read more
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