Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas. Here Google will use “special software and hardware known as Trusted Execution Environments (TEEs), unlock new ways … Read more
Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information. Why we care. As … Read more
Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore – smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, “Advertisers will not be charged for these clicks, and we’ve reverted the change.” Thomas Eccel spotted the issue and … Read more
“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last month’s changes to queries, match types and negative keywords were a welcome reminder that Google wants agencies and advertisers to trust it. In this … Read more
This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link cards at the top of the AI Overviews. Google is showing more health AI Overviews. Google is testing AI Overviews in local panels. … Read more
Google Ads announced updates to its Search ads query matching and brand controls that made advertisers happy (it has been a while). The updates include better reporting for misspellings, negative keywords now block misspellings, and changes to brand inclusions and brand exclusions. The best part of this news is that advertisers are super happy with … Read more
Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic … Read more
Google has released another Google Search update around its language matching systems. This update was released two weeks ago, but Google only announced it earlier this morning. What Google said. Google wrote, “Over the past few months, we’ve also released a series of updates to improve our language matching systems, including the latest update about … Read more
Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said, “these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.” Earlier this year, I … Read more
For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last ***** and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. … Read more
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