Nothing. That’s what will show up in the results whenever someone searches for your brand name if Google can’t crawl and index your content (the same goes for other search engines, too). Accordingly, crawlability and indexability are two crucial concepts every search engine marketer needs to understand. Without knowledge of how both processes work, your … Read more
Does your current SEO strategy account for seasonality? If not, your digital marketing program has a big problem! Source link
SEO professionals have had a topsy-turvy relationship with artificial intelligence (AI). When AI first emerged, there was a deep fear (even if some weren’t willing to admit it) that the technology could replace humans. However, the more SEO professionals used AI tools, the more they saw their value in speeding up content creation. Recently, content … Read more
When most marketers think of SEO, they imagine clever keyword research, high-quality content creation, and sleek tactics for acquiring backlinks. Yet, these are all on-page and off-page SEO techniques, as technical SEO factors often get overlooked. While fixing broken links and improving your loading times aren’t as exciting as content creation, technical SEO is still … Read more
Blame it all on Covid. We learned that we can work anywhere with an internet connection. I’m going to be working from Istanbul in May. One of my colleagues now travels full-time–I think she’s in Bali right now. But with all of our logging from exotic locales, does local SEO still matter? Despite the global … Read more
If you’re doing search engine optimization (SEO), you should know what Google’s Knowledge Graph is and how it works. Because it can help you get more visibility in Google. Let’s dive in. What Is Google’s Knowledge Graph? Google’s Knowledge Graph is an informational database that Google uses to provide factual information in search results pages. … Read more
In this article, we’ll explain why SEO is important for almost every business. But first, let’s start with the basics. What Is SEO? Search engine optimization (SEO) is the process of optimizing a business’s website content, structure, and overall online presence. To improve its organic (unpaid) visibility in search engine results pages. In other words, … Read more
What Is a Robots.txt File? A robots.txt file is a set of instructions telling search engines which pages should and shouldn’t be crawled on a website. Which guides crawler access but shouldn’t be used to keep pages out of Google’s index. A robots.txt file looks like this: Robots.txt files might seem complicated, but the syntax … Read more
Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyword research helps you craft a balanced keyword strategy for your target market and personas. It prioritizes keywords … Read more
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating … Read more
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