What Is a Robots.txt File? Robots.txt is a text file with instructions for search engine robots telling them which pages they should and shouldn’t crawl. These instructions are specified by “allowing” or “disallowing” the behavior of certain (or all) bots. A robots.txt file looks like this: Robots.txt files might seem complicated, but the syntax (computer … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
Google Business Profile offers a plethora of conversion opportunities for brands. One field that a business can leverage is the website field. This helps guide customers down the sales funnel and click through to your website of choice. However, when a business has multiple different locations a common question we receive is how can a … Read more
Kateryna HordiienkoResearch Editor at Serpstat The search engine optimization environment is expected to keep up with its accelerating rates, especially given global business expansion. While there are numerous trends to follow, it would be a mistake to underestimate or completely neglect some crucial SEO standards. Statistics show 87% of customers would not buy from an … Read more
What Is Alt Text? Alt text (alternative text) is a written description of an online image that provides an alternative when the image is inaccessible to the user. Alt text gives screen readers something to read aloud to users with visual impairments, helps search engine bots understand image contents, and may appear on a webpage … Read more
July 15, 2020 | Posted by Carolyn Lyden Before you create content for your business website or your client’s website, it’s critical to understand how that content can affect a website’s chance of ranking in search engine results pages. While some content may not be geared toward driving organic search traffic (like news … Read more
Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more
Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more
Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more
As an SEO you’re bound to come across page speed and latency initiatives (after all, Google has called it out speed as a ranking factor twice)! Gain a step-by-step process to attaining a better user experience (UX) through saving time. Read the full post on the Raven Tools Blog . Source link
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