Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, “advertisers can share their font and color guidelines in Performance Max, as well as provide helpful image reference points to generate new asset variations.” Google Ads brand guidelines let advertisers control … Read more
Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won’t take priority over Standard Shopping campaigns when they are both in the same ads account. Mike Ryan posted about this on X and wrote, “Huge update to PMax: it no longer takes priority over … Read more
Here’s how to focus on crafting an amazing customer experience. Whether you’re a small business owner or the CEO of an enterprise, it’s easy to think of your market like it’s not going to get bigger. You’re the last business to step into the competition. It can’t get any more crowded with competitors fighting for … Read more
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it … Read more
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.”Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue”Me: “Nope.” You: “Uhh, OK, then it must be conversionsMe: “No, again.” You: “What? What else is there? Clicks then?”Me: … Read more
Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets. … Read more
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, … Read more
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. Segmentation by best … Read more
Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. Below are the key takeaways … Read more
Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and more,” in an email sent to one advertiser. The email was sent from Google customer experience support to Vishal Nihalani, and it reads, “As Google … Read more
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