Max

Google phases out Smart Campaigns in favor of Performance Max

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Google phases out Smart Campaigns in favor of Performance Max

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning … Read more

Microsoft Advertising Brand Lists For Performance Max Campaigns

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Microsoft Advertising Brand Lists For Performance Max Campaigns

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. “Brand lists allow greater control over brand image and ad visibility, including the brands you don’t want your ads to be associated with,” Microsoft wrote in its help documentation. Anu Adegbola first covered this at Search Engine Land and wrote, “Brand lists allow advertisers … Read more

Microsoft Advertising introduces Performance Max brand lists

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Microsoft Advertising introduces Performance Max brand lists

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). How it works. Advertisers can … Read more

Google Ads Tests tROAS Insight Box for Performance Max & Standard Shopping

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Google Ads Tests tROAS Insight Box for Performance Max & Standard Shopping

Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions. Thomas Eccel spotted this and wrote on X, “Spotted this new tROAS … Read more

Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months

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Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months

Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier. Microsoft Advertising also announced several other announcements, which I will cover below in summary. Microsoft … Read more

4 Performance Max segmentation strategies and how to leverage them

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4 Performance Max segmentation strategies and how to leverage them

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run our accounts. This should help you make the most of opportunities in … Read more

Microsoft moves Smart Shopping to Performance Max

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Microsoft moves Smart Shopping to Performance Max

Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming months. Why we care. This mandatory shift marks Microsoft’s push toward its more advanced, AI-driven ad format, potentially impacting many ecommerce advertisers. What’s new: All Smart Shopping campaigns moving to … Read more

Google Ads Performance Max For Marketplaces

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Google Ads Performance Max For Marketplaces

Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max. Google wrote, “Performance Max for Marketplaces helps you reach more customers and drive more sales of your products using a marketplace. After you connect your Google Ads account to the … Read more

Google expands Performance Max to online marketplaces

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Google expands Performance Max to online marketplaces

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care. For marketers with … Read more

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