Max

Microsoft Advertising Performance Max Globally Available

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Microsoft Advertising Performance Max Globally Available

Microsoft announced that Performance Max campaigns are available globally on Microsoft Advertising today, March 5th. So now any advertiser can start using PMax campaigns. Performance Max campaigns are designed to find and convert more customers across the entire network. We do this in real-time by pairing the right creative assets with the right targeting parameters … Read more

Microsoft Advertising launches Performance Max campaigns globally

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Microsoft Advertising launches Performance Max campaigns globally

Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to … Read more

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

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Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting … Read more

Google Ads Performance Max Placement Report To Show Search Partner Network Sites

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Google Ads Performance Max Placement Report To Show Search Partner Network Sites

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on – which is a first. Google posted the update in this help document saying, “Starting in March, 2024: The Performance Max Placement report will support … Read more

Google Ad Strength For Performance Max To Weigh Assets Quantity & Variety More With More AI Rollouts

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Google Ad Strength For Performance Max To Weigh Assets Quantity & Variety More With More AI Rollouts

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh … Read more

Google announces Performance Max updates – including Gemini integration

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Google announces Performance Max updates – including Gemini integration

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after.  In the coming weeks, as Google upgrades its image generation ****** to Imagen 2, you’ll be able … Read more

Google Ads’ ‘pushes’ Performance Max with new Call To Action

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Google Ads’ ‘pushes’ Performance Max with new Call To Action

© 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the … Read more

Google rolls out new Performance Max guide and updates several others

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Google rolls out new Performance Max guide and updates several others

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Additionally, the platform has updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns using the Google Ads API, including: Asset Requirements. PMax reporting guide. Campaign-level conversion … Read more

Leveraging Generative AI for Image Creation in Performance Max Campaigns

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Leveraging Generative AI for Image Creation in Performance Max Campaigns
Leveraging Generative AI for Image Creation in Performance Max Campaigns


In this blog, we dive into Google Ads’ groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativity, this new feature allows users to generate unique images based on specific prompts, opening up a world of possibilities for businesses in need of fresh, high-quality visuals.

Currently available to eligible customers in the United States, with a global launch planned for 2024, Google’s Generative AI promises to revolutionize the way ads are created and optimized.

Join us as we explore the ins and outs of this innovative tool, from generating new images to future expectations of refined control and improved quality. Stay ahead of the curve with the latest in AI-driven advertising!

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Google Ads Performance Max Products With Brand & Custom Labels

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Google Ads Performance Max Products With Brand & Custom Labels

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels. Thomas Eccel posted about this new feature on X, calling this a “really handy feature.” “Some weeks ago I posted about the “Product … Read more

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