Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. Below are the key takeaways … Read more
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your SEO partner integrates seamlessly with your business and consistently meets your expectations is easier said than done. To get the best returns on your SEO … Read more
Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. A … Read more
![Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]](https://www.searchenginejournal.com/wp-content/uploads/2024/07/reddit-brand-impact-169.png "Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]")
Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If … Read more
Amazon’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are available to revolutionize your advertising strategy. This article tackles the latest updates on this Amazon ad format and strategies to maximize its potential. With recent advancements in targeting, ad formats, … Read more
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores … Read more
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more
When all the hoopla of AI in general, and ChatGPT for content creation specifically, came around my desk, I knew we were looking at a long road ahead. Since then, the AI landscape hasn’t stopped evolving. In fact, I’d be willing to bet that each iteration is evolving at a steadily increasing rate. AI tools … Read more
Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing. PMax: A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps … Read more
If your business is already implementing SEO, that’s great. But if you want to experience the full benefits of optimization, you need a customized SEO strategy for your business. This guide shows you why a custom SEO strategy is essential for your business. It also gives you some actionable insights you can use to create … Read more
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