Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a … Read more
“Fake reviews not only waste people’s time and money but also pollute the marketplace and divert business away from honest competitors,” – FTC Chair Lina M. Khan. These powerful, yet impactful, words solidify the Federal Trade Commissions’ (FTC) stance on fake reviews and the steps they plan to take moving forward. The FTC took a … Read more
Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees web performance developer relations for the Chrome team, confirms INP as the core metric for evaluating interaction responsiveness. Today’s the day: Chrome ends support for … Read more
Blog / Keywords & Content / What is Keyword Gap Analysis and How to Do It SEO doesn’t sit still for long, and sometimes your strategy needs a little push to keep the pace. Although seeing competitors outperforming you might add insult to injury, it’s also a useful indicator that you’re missing out on hidden … Read more
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast … Read more
“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last month’s changes to queries, match types and negative keywords were a welcome reminder that Google wants agencies and advertisers to trust it. In this … Read more
Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and raise questions about it. What’s really going on here? Continuous Scroll In Search Results Infinite scroll is a way of showing … Read more
The digital marketing landscape just got a major shakeup. At its recent I/O conference, Google unveiled a suite of next-generation AI features that are poised to fundamentally alter how we search for information online. Here at Digital Freak, Melbourne’s leading SEO and digital marketing agency, we’re keeping a close eye on these developments and their … Read more
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools … Read more
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. Yet, as … Read more
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