What Is Page Authority? Page Authority (PA) is a value score search engines place on webpages. It’s used as a metric to indicate a page’s likelihood of ranking in search results. Think of Page Authority as a grade for how much search engines trust and value a specific page on the internet. The score is … Read more
What Is Web Analytics? Web analytics is the process of working with website data to improve the user experience (UX) and site performance. And includes creating goals, collecting and analyzing data, and making decisions based on your analysis. Digital analysts, ecommerce specialists, UX designers, product managers, and content managers all rely on web analytics to … Read more
What Is a 308 Permanent Redirect? A 308 Permanent Redirect is an HTTP response status code—a three-digit number sent by a web server in response to a client’s request—that tells browsers and search engines that a resource has permanently moved to a new URL. Other HTTP response status codes you might be familiar with include … Read more
What Is Mobile-First Indexing? Mobile-first indexing means Google’s web crawler prioritizes indexing the mobile version of a website’s content over its desktop counterpart. Which informs rankings. With Google’s original desktop-first indexing, their system would crawl pages from your site with the desktop and mobile user agent (crawlers). Then, it would get page information from the … Read more
The European Commission has designated Google as a gatekeeper under the new Digital Markets Act (DMA), which aims to increase competition in the tech industry. The legislation will come into effect in March 2024. Google is among several big tech firms like Apple, Amazon, Meta, Microsoft, and ByteDance that must comply with the rules within … Read more
How has search evolved? “AI is not merely reshaping the mechanics of online search; it’s causing a seismic shift in how we interact with search engines and engage with content online.” Jon Earnshaw, Chief Product Evangelist & Co-Founder at Pi Datametrics As Jon points out in his future of SEO webinar, we have seen some … Read more
The inner workings of Google’s search algorithm remain shrouded in secrecy, yet one important piece of the ranking puzzle involves an army of over 16,000 contractors known as quality raters. Just what do these raters evaluate when they visit websites, and how much influence do their judgements have over search rankings? This article will demystify … Read more
September 6, 2017 | Posted by Shay Harel August made for quite the interesting month on the Google SERP. At first glance you might not think of August as being SERP spectacular. Don’t be fooled however, amidst the multitude of SERP features tests and changes Google revealed a big card that gives us … Read more
AI advancements and adoption are probably the most important innovations of 2023, and the implications are far-reaching – impacting everything from how we create art and poetry to jobs and purchases. As governments, including Australia’s own, try to work out the regulations to govern this technology, Google has weighed in with their own policy. Here’s … Read more
January 14, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 55: What Is Google BERT, How Does it Work, and How Will It Impact SEO? … Read more
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