Ads have to be a big part of your marketing strategy. But smart and successful campaigns need data to optimize where you run ads, how you run ads, and to track your revenue from ads. In short, you need metrics to see how your ads perform. After all, you can only control and improve what … Read more
What Are SEO KPIs? SEO KPIs (key performance indicators) are metrics used to measure the effectiveness of your SEO efforts. Some common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions. Monitoring SEO KPIs can help you: Track and evaluate your performance Monitor results of ongoing SEO efforts Make data-driven decisions … Read more
Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners … Read more
You need to evaluate the right social media metrics (data points that reveal performance insights) to understand how well your efforts are paying off. But it can be challenging to identify the exact metrics you should track. To make it easier, we’ve compiled a list of 19 social media metrics you can study to determine … Read more
What is Ad Spend? Ad spend is how much you pay to advertise your brand, products, and services. In this article, we’ll be talking about ads in the digital space. This includes any type of paid ad on social media, search engines, and display ads. Ad spend is just one part of your overall marketing … Read more
Influencer marketing campaigns can offer a great way to connect with your target audience. But what’s the best way to measure their performance? No one likes wasting money. That’s especially the case for your boss or client trusting you to run a successful campaign. In this article, you’ll get the lowdown on how to accurately … Read more
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they … Read more
As an entrepreneur, you want your website to get the attention it deserves. Effective site traffic measurement is crucial to meet this goal. But few business owners understand how to measure site traffic effectively. It’s not just counting the number of visitors; it’s about gaining actionable insights to turn visitors into loyal customers. Mastering Web … Read more
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing … Read more
SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right metrics and how it can increase revenue. Your metrics should focus on: Audience quality: Are you attracting visitors who are likely to become customers? Engagement … Read more
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