What Is Brand Awareness? Brand awareness is the degree to which your target audience recognizes and remembers your brand and its products or services. It takes into account brand recognition, recall, and market dominance. Brand awareness can be broken down into two main categories: Aided awareness: The extent to which consumers can recognize a brand … Read more
There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. Where do you start? Are some metrics more critical to success? This article covers a … Read more
Are you unsure about potential SEO returns for your business? Or maybe you need help justifying your SEO budget to stakeholders. Either way, it’s important to understand SEO return on investment (ROI). Below, we’ll show you how to measure the ROI of SEO. Step by step. But first, let’s cover some basics. What Is the … Read more
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it. Source link : Semrush.com
Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more
Webinar with Owain Lloyd-Williams – Guide to Enterprise SEO: How to Get Buy-In from Stakeholders, Collaborate Effectively, and Measure Success Source link
With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key … Read more
![How To Measure Customer Acquisition Cost [with Examples]](https://seranking.com/blog/wp-content/uploads/2023/11/1200x630-5.png "How To Measure Customer Acquisition Cost [with Examples]")
Blog / SE Ranking News / Customer Acquisition Cost (CAC): How To Calculate and Reduce Doing regular marketing activities can be a major expense for any company. It’s not just the cost of paid activities, but also day-to-day expenses like operational costs and using marketing tools. But how can you be sure that you’re using … Read more
Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of … Read more
What Is Organic CTR? The number of people who click on a link in search engine results pages (SERPs) represents the organic click-through rate (CTR). This metric is expressed as a percentage. For example, say there are 100 searches for “blueberry pie.” A link to your site shows up every time in the results. Your … Read more
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