What Is Keyword Difficulty? Keyword difficulty is a metric that measures how hard it would be to rank in Google’s top 10 organic (unpaid) results for a specific keyword. It’s expressed as a percentage from 0 to 100—the higher the score, the more difficult it is to rank for that keyword. In this article we’ll … Read more
SEO is the process of improving your site to rank highly on Google and other search engines. To get more traffic from people searching for topics related to your business. But not just any traffic. Quality traffic. People who want what you offer. But SEO isn’t a set-it-and-forget-it thing. You need to track your progress. … Read more
Google plans to continue updating its Helpful Content System as it implements AI in Se In an increasingly competitive business landscape where customer loyalty and satisfaction are key differentiators, understanding and enhancing your business’ customer experience has become a top priority for brands worldwide. While companies have long recognized the importance of catering to the unique needs … Read more
Are you wondering how to measure SEO ROI? If you do SEO, you need to know how profitable your campaigns are. Are your SEO campaigns driving traffic to your website? Is that traffic resulting in sales? All these questions need to be answered as part of analyzing your SEO efforts and results. And that’s where … Read more
Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts. A recent CMO Survey found that an astonishing 65% of marketers can’t quantitatively demonstrate the impact of their marketing. Image Source … Read more
We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. The next step is to track the performance of your schema. This article will discuss the KPIs for measuring … Read more
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