Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site. This metric matters to SEO as it’s one of Google’s Core Web Vitals. Pages with low CLS scores provide a more stable experience, potentially leading … Read more
Blog / Analytics & Reporting / What is an SEO conversion rate, and how do you calculate it? A conversion rate in SEO (search engine optimization) measures the percentage of website visitors who complete a desired action. To calculate the conversion rate for an SEO campaign, simply divide the number of conversions by the total … Read more
Elizabeth Tucker, Director, Product Management at Google Search was a guest on Google’s Search Off the Record podcast where Lizzi Sassman and John Mueller of Google asked her about search quality, how Google measures it, and so much more. As a reminder, I did interview Elizbeth Tucker for SMX. I will post my notes below … Read more
First Input Delay (FID) is the time from when a user first interacts with your page to when the page responds. It measures responsiveness and is one of the three Core Web Vitals metrics Google uses to measure page experience. Example interactions include: Clicking on a link or button. Inputting text into a blank field. Selecting … Read more
The first impression users have of your site is how fast it appears to be loaded. The largest element is usually going to be a featured image or maybe the <h1> tag. But it could also be any of these:… Read more › Source link : Ahrefs.com
Cumulative Layout Shift (CLS) measures the visual stability of a page as it loads. It does this by looking at how big elements are and how far they move. It’s one of the three Core Web Vitals metrics Google uses to measure page experience. CLS is calculated during the five-second window where the most shifting … Read more
What Are Sessions in Google Analytics? A session in Google Analytics (GA) is a period of time in which a user interacts with your website. When a user first lands on your website, they start a session. GA records the actions they take during this visit (called “hits”) as part of that session. When the … Read more
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