One of the complains with Google Search showing Reddit or other online forums all the time is that for medical questions, the answers can be dangerous and harmful. But at the same time, they can also provide help for people going through a rough time, to hear from others going through it. Google seems to … Read more
Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content creators. … Read more
Blog / Niche SEO / Healthcare SEO Guide: Strategies and Tactics for Medical Providers Just like your physical health needs maintenance and preventative care, your healthcare website’s well-being requires optimization “treatments.” Otherwise, it could end up in a similar situation to that of an intensive care patient. Devising an effective healthcare SEO strategy can be … Read more
Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we’ve seen in the past, where it is a more boxed-in colorful layout. This was spotted by Matt Smith who posted before and after screenshots on … Read more
In today’s ever-evolving healthcare landscape, patients frequently depend on medical devices to monitor their health, improve their quality of life, and manage chronic conditions. Effective communication plays a pivotal role in ensuring patients understand how to use their devices, stay informed about updates and maintain a healthy lifestyle. Salesforce Marketing Cloud offers a powerful solution … Read more
This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and … Read more
A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, … Read more
In the first part of our special telehealth marketing series, we discussed why medical marketing is vital for online healthcare providers. We shared how patient behavior changes and how important it is to have visibility where so many people begin their search for medical care. In today’s post, we’ll share digital marketing strategies for the … Read more
Estimated reading time: 13 minutes Do you need a Google Business Profile for your medical practice? The answer is a resounding “yes!” Medical practices can’t afford to sit on the online sidelines. With more patients turning to Google to find their next doctor or dentist, it’s crucial for medical professionals to put their best foot … Read more
Estimated reading time: 6 minutes Meet Jane. Jane is a dedicated medical professional, working hard to grow her practice. She’s passionate about offering top-notch healthcare services to her patients. She’s concerned about online reputation management for her medical practice. She’s invested time and money in creating a polished website, posting regularly on social media, and … Read more
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