Medical

Theoretical ****** of Disabilities: Part 1 – Understanding the Medical Model / Blogs / Perficient

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Theoretical ****** of Disabilities: Part 1 – Understanding the Medical Model / Blogs / Perficient

In the realm of disability studies, the medical model has played a significant role in shaping the understanding and treatment of disabilities. The medical model of disability views disability primarily as an individual’s physical or mental impairment that requires medical intervention. This approach focuses on diagnosing and treating the condition to enable individuals to function … Read more

B2B Medical Device Marketing Is Getting a B2C Makeover / Blogs / Perficient

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B2B Medical Device Marketing Is Getting a B2C Makeover / Blogs / Perficient

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the … Read more

Medical Practice Marketing 101: Leveraging the Power of Patient Education

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Medical Practice Marketing 101: Leveraging the Power of Patient Education

What healthcare marketing strategies leverage patient education as a medical practitioner? Healthcare consumerism is changing how medical practice professionals market their services. Today’s consumers expect an innovative and advanced healthcare experience.  Patients are actively educating themselves online to make informed decisions on their treatment options. According to a study, 80% of internet users in America … Read more

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